Incentive for Ukrainian Retailers

Client: Bosch Thermotechnik

We were asked to develop and realise an incentive for strong-selling Ukrainian retailers. The incentive was also connected to the official announcement of the brand’s transformation within the Ukrainian market and therefore should also demonstrate the strength and meaning of the brand Bosch in the global markets.

Our idea: Invitation of the retailers to the corporate headquarters in Stuttgart to demonstrate the strong presence of Bosch in this region: Emotional bonding by an impressive and informative agenda and authentic entertainment in the evening.

When the group left after 3 days they went home with happy faces, many impressions and a stronger identification with the brand Bosch.


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