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X-One – Your Account, Your Party

Client: Kreissparkasse Böblingen

Five years ago our client introduced a special account for customers aged between 18 to 30 called Giro X-Tension. Apart from the financial aspects the account offers special promotions and attractive benefits for this target group.

The anniversary of the account marked the beginning of the X-One Party. Matching the high quality and hip image of the account the “X-One Party” took place. In a specially selected location a first class DJ-booking and an exclusive entertainment programme was offered.: The guest stars of the party were the well known testimonials of all German “Kreissparkasse ads” Joko & Klaas, who starred in an big nationally launched media campaign at the time. On stage they fought in a contest against each other (referring to the national campaign) and entertained the audience throughout the autograph session, in a photo activities and in an intimate meet & greet for the three winners of a facebook raffle.

The cooperation partners of the client were also integrated in the event and had the chance to introduce themselves. A styling lounge for the party guests, different photo activities spread over the evening, organizing a sports competition on stage and sponsoring of prizes for raffles.

The expected number of visitors was exceeded by far, the audience was excellently entertained and the party was much fun until the early morning.

 

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