Football Festival and Final of the Coca-Cola Junior League

Client: Coca-Cola

Every year the Coca-Cola Football Festival creates great enthusiasm. No matter where it takes place (2011-2014 in Zurich, 2015-2016 in Bern or 2017-2018 in Lucerne) Coca-Cola’s ambassador Xherdan Shaqiri calls and his fans come along in masses!

During the two-day lasting tournament the Swiss soccer star is giving autograph sessions, volunteering for selfie pictures with fans, answering interview questions and gives training sessions for selected teenagers – including the corresponding media coverage.

Furthermore, many visitors took the chance to get active at the soccer park. There was a multiple goal wall and radar speed check or in freestyle workshops. Concept and implementation have been handled by our agency.


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