Emotional Brand Campaign for Visit Florida

Client: Visit Florida

As part of the Visit Florida marketing campaign “Find the Manatee” and in cooperation with Lieb Management, we realized a promotion tour of this icon of the Sunshine State. The Manatee was specially produced as large soft toy by Steiff – just for this campaign. Passers-by in Munich and Dusseldorf were enthusiastic about getting a photo with the Manatee, to share it on social media and thereby to win a cool road trip with FTI across Florida.


Further Public Event Projects: