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Sweepstake Promotion for Tourism Fair

Client: Philippine Department of Tourism

On behalf of the Philippine Department of Tourism, we organized in cooperation with Lieb Management a promotion in the city centre of Dusseldorf, which took place during the tourism fair “Boot 2019” and drew attention to the spectacular tourism offers for divers in the Philippines.

The combination of a funny photo campaign, a sweepstake in cooperation with Cathay Pacific and cross linking this to social media lead to numerous sympathetic personal contacts and a high reach with convincing engagement rates online.

 

Further Public Event Projects: