Sponsoring of Leisure Football Tournaments

Client: Coca-Cola

The core element of Coca-Cola’s programs to promote an active lifestyle is the sponsorship of so-called “Grümpis” (soccer leisure tournaments). „Grümpis” are an institution in Switzerland: Once a year, (former) school friends or colleagues will meet in each village. People who have not touched a football in years are playing football again. We bring them back into motion with fun. Since 2012 more than 370 „Grümpis” have been supported by Coca-Cola.

Our experienced project managers are doing the research, testing and selection of the “Grümpis” that shall be supported. They also support the organizers and the coordination of customer sales and implementation of the various sponsoring activities at the tournaments.


Further Sponsoring Projects: